Carlos Rojas

Carlos is a design and innovation enabler whose passion for understanding customers has helped organizations shape the conditions that make them more adaptive, creative, and prolific when solving modern business challenges.

A builder at his core and now an entrepreneur and founder of Blue Bean, Carlos is known for his expertise in reimagining all aspects of an organization and for effectively setting a clear and compelling enterprise strategy that creates new value propositions as well as expands current offerings reach and profit revenues.

In his last corporate role, Carlos was the head of Customer Insights and Innovation for Principal Financial Group, where he lead a team of human centered design and innovation strategists responsible for developing outside-in strategic solutions across the enterprise, establishing target customer segments as sustainable growth opportunities, while positioning the company’s short and long term readiness to effectively engage the evolving domestic and global consumer landscape.

He draws from his passion for customer empathy and customer-driven innovation, twenty years of experience at three Fortune 500 corporations (Wells Fargo & Bank of America), and a range of disciplines that serve as a tool belt for reshaping culture, structures, talent, processes, products, services and experiences.

Born and raised in Cochabamba, Bolivia, where he also completed most of his studies, Carlos earned both his industrial engineering and marketing undergraduate degrees from Universidad Privada Boliviana, and his M.B.A. from the University of Florida.